Internet Marketing Strategies

How to increase the success of your business by using the Internet effectively!

• To have an online brochure?
• To refer your customer to?
• Because it is the thing to do?

Or do you actually want to increase sales and customers?

Since I started on the Internet in 1996 I have have found that to have a successful business web site you need three web sites:

• a web site designed for search engines
• a web site designed for marketing
• a web site designed for sales

Three web sites?

No, but to achieve these three things, your web site may need some professional Internet marketing restructuring. And most web designers I come across, while technically very good at web design, have little experience in designing professional sales web sites.

Whether you want people to

• buy a product,
• make an enquiry,
• subscribe to your newsletter,
• download some information or
• visit a specific area of your web site,

At Internet Marketing Strategies we help you increase your business web site's effectiveness:

Internet Marketing Consulting:

We review your web site for:

• Search Engine Optimisation (SEO) and effectiveness:
  Is your web site designed to rank well on the major global and local search engines?
• Marketing structure and design:
  Is your web site designed to channel visitors to the pages that matter most - your "sales" pages?
• Focus on sales conversion:
  Is your web site designed to convert visitors to prospects and to customers?

Site SEO Review  

We also

• Research and impliment online marketing and advertising options for your business
• Advise on tools and programmes to implement to increase your effectiveness
• Advise on third party programmes to develop multiple income streams

Internet Marketing Training:

• Internet Marketing workshops (South Africa)
• Internet Marketing seminars (South Africa)
• Home study training courses (Worldwide)
• FREE training courses (Worldwide)
• Visit Emarketing Workshops for more information

Niche Marketing:

We offer a range of services and option to help you target your niche markets. These include more than 25 niche market online directories targeting both local as well as global markets. 

• Niche market directories

Professional Web Design:

We offer a professional web design service using content management systems (CMS) that allow you to take control of your web site.

• Empower! CMS Web Design  

Affordable Web Hosting:

Our affordable web hosting packages are designed for business web sites. The packages incorporate a number of tools and features essential to effective business web sites.

• Host2Sell

Business Marketing:

Through our association with strategic business partners we offer a package of "new age" and traditional business marketing and support tools, including PPC advertising such as Google Adwords, business networking and events management.

• Phoenix Business Solutions   (South Africa)
• DirectoriesPro Marketing (International)

Niche Marketing Solutions

Successful marketing depends on how you reach your target markets effectively and on the Internet, how your web site attracts your target audience. Our online marketing services help you reach your target markets

• Marketing your contractors business online
• Marketing your architectural business online